Use of Music in Marketing Essay Example | Topics and Well Written Essays - 2500 words

Use of Music in market - Essay ExampleThis essay Use of music in marketing outlines the role of music in the advertising. The music creates the association between sound and products image in the consumers minds. People buying certain target in the XXI century do not need just a brand, they also necessitate delirious connection with it and they want to make sure that this brand will speak of them to other tribe. And emotional feedback from the act of purchase is possible only when the advertisement has created buzz and excitement in advance. So commercials with the right(a) music sewer guarantee three important things to consumers identity with the product, engagement, and currency of the marketing situation. Music can be that last step helping the brand to draw attention of the customers and stick in their memory. Moreover, with the help of music it is possible to provide consumers with the content to examine and share (Olenski, 2014). Whenever there are emotions involved peo ple start speaking more or less artistic approach. That is how choosing the right music has become a special kind of art in marketing. Music as a universal language can speak to all in all layers of the audience and be understood without words. Music instantly gives a full of scope of information about the main characteristics of the product for example, if a company is launching a completely new product they may introduce a fresh band in their commercial to be associated with coolness and innovations. Music appeals to a more profound level of information processing-emotions.