Term Paper Project Domino's Pizza marketing strategist

Project half masks pizza pie marketing strategian - Term Paper Exampleo the increase in demand for debauched food in the market and as a result of which new and existing pizza manufacturers have been put oning or expanding their trading operations in the markets globally. It needs to be mentioned in this regard that the aspect of globalization likewise influenced Dominos pizza pie owing to which the troupe has been making constant attempts to enter or expand their operations in the new global markets. It was found in this respect that Dominos intended to enter the markets of Argentina with their available or innovative fast foods such as pizza and drinks among others in golf-club to realize their expansion plans. History and Origin of Dominos Pizza Dominos Pizza was introduced in the year 1960 and started operating in Michigan, United States by serving fast foods and deserts among others. Gradually, afterward capturing the market of US, the company started to expand its busi ness overseas along with encompassing all the states of US. Presently, the company is cognize to be operating in 70 countries with 10000 stores. Dominos Pizza is considered to be amongst the largest durance of pizza restaurants currently owing to its global presence. Moreover, in the year 1998, the owner of Dominos Pizza sold 93% of the company to Bain Capital Inc and in 2004, it transformed into a public company. Dominos introduced innovative ideas with regard to their food products as well as services for the global market in order to satisfy the customers demands along with expanding the business operations. A few of the innovative food items introduced by the company can be identified as new inspired pizza, Dominos heat wave, a desert food named cinna stix, cheesy dots and classic cheese burger among others. (Dominos Pizza, 2012). It was recently found that Dominos Pizza intends to enter the market of Argentina in order to fulfill its expansion plans. Demographic and geograph ical Factors of Argentina Argentina is a European country and is learnt to be surrounded by Brazil, Uruguay, Paraguay and Chile along with Bolivia. Argentina includes 5 cities namely Buenos Aires, Cordoba, Rosario, Mendoza along with La Plata. The total population of Argentina is stated to be 37 million as per 2000 year census. The form of Argentinas government can be identified as Federal Republic with Bicameral Legislative Power. The prevailing religion of Argentina is roman Catholic and the languages spoken are Spanish along with other native tongues (Argentina Xplora, 2001). Internal and External environmental Factors of Argentina The market trends of Argentinas fast food sector reveals demands do exist in the market which marks and justifies the presence of certain companies such as KFC, McDonalds and others in the market. These stated companies have also been found to expand their business operations throughout the various markets of Argentina (Euromonitor, 2012). The rising demand for fast food in Argentina can be ascertained from the amount of fast food stores yield in the country and also from the expansion plans of various