Toshiba :: GCSE Business Marketing Coursework

ToshibaToshiba The Future is TheirsIn 1875 Hisashige Tanaka established Tanaka Seizo-sho, Japans freshman manufacturer of telegraphic equipment. The company thrived for over 60 years as an independent entity. In 1890, Hakunetsu-sha & Co., Ltd, was founded. It was Japans first manufacturing facility of galvanizing incandescent lamps. Then in 1939, the two companies merged to become capital of Japan Shibaura Denki. They were now an electric equipment manufacturer. The companys reputation was established rapidly and they soon became known simply as Toshiba. They made this official with the bring out change to Toshiba in 1978. Throughout the companys long liveliness there chip in been many major inventions that have guaranteed them a base in history. Among these atomic number 18 the following worlds firsts1. 1967first reflex(a) zip code reader2. 1970first color video forebode3. 1986first lap cover song personal computers4. 1995developed high-density optical disc, DVD They have remained successful for many years because of their ability to stay on top of the world of technology. This is no sm every last(predicate)(prenominal) feat. Numerous companies have been lost because of a rapidly changing technology market that most were unable to bound up with the pace. With a resume of inventions spanning more than 120 years, a square financial history and their status of being a multinational corporation, where does Toshiba go from here? Can they continue to keep up the pace of the past with the technology market changing more each and every twenty-four hour period? What can they do to maintain their current level of success without compromise their values and commitment to the global society? To sum up all these questions Whats next for Toshiba?Before looking at what the next footfall should be for Toshiba, it is necessary to examine what the driving forces behind the operation and all its decisions are. For them, The rudimentary Co mmitment is this force. In 1990 this Commitment was formulated as a statement of management philosophy. Every management decision made is through so by the guidance set forth in the Basic Commitment, which follows We, the Toshiba Group companies, based on our total commitment to people and to the future, are determined to help create a higher quality of life history for all people, and to do our part to help ensure that progress continues at bottom the world community