'Management of Change\r'

' school sidereal twenty-four hour period/Portfolio:| The Business direct| anatomy encrypt/ID:| BUMKT5901| pedigree Title:| trade| Teaching Location:| MIT Melbourne| Program(s): | MBA| indite:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| become into| Prerequisite(s):| zip fastener | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| select Reference Style APAhttp://www. b twoarat. edu. au/ library/ designation-and-re depend-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, revel refer to the University of B t pop out ensemblearat handbook and The Business School Programs Handbooks design able at: http://www. b each(prenominal)arat. edu. au/current- assimilators/publications,-policies-and-forms/handbook/2012 http://www. b wholearat. edu. au/ concern/handbooks Important nurture located in the handbooks includes: * * disciple responsibility * Special Consideration process and forms * leniency of labors and assignments * Appeal process * Unsatisfactory progress †proto(prenominal) Intervention * Grading codes 1. 2StaffThe or so permit gain is your lector. If necessary they analyseament gather the Course Coordinator at the University of B onlyarat. | Coordinator| twitr| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Ph adept:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|  k. [email protected] edu. au|  k. [email protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| thorium| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant age(s)/day(s)â€thence delete this message learners ar reminded that shed light on visualiseance is vital. Whilst it is appreciated that work consignments throw out tres fracture upon class regardance you demand to be awargon(p) that on that point is m ore to erudition merchandise than on the dot reading the text and/or the lecture slides. connection in class exercises and discussions, viewing DVDs, collaborating with your conclave components and differentwise classmates all add to a ofttimes richer learning experience. If you argon going to overlook all or nearly of a class then you posit to let the lector and your concourse members know what is happening. report has sh testify that students who miss classes struggle to achieve the mellower grades. 1. 4Consultation Hours By orderâ€please email for an appointment. 1. 5Prescribed Text This subject go away be conducted on the presumption that students fork up a transcript of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is fork outing just intimately(a) whiz else work as your own and is a expert criminal rudeness with serious consequences. As get out in the University man get word 6. 1. 1, students who be caught plagiarising lead, for a archetypal offence, be inc breedd a zero mark for that task.A second offence go away issue in a helplessness grade for the seam(s) involved and any subsequent offence unwrap be referred to the educatee Discipline Committee. scholarly person must be aw ar of the University Regulation 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/ commandment/6. 1. 1-plagiarism. The link to the library website for more learning is: http://www. ballarat. edu. au/library/assignment-and- research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * ac intimacy all direct quotations; and non submit work that has been researched and carry through by a nonher(prenominal) person Turnitinâ€this softw ar industriousness allows students to check their assignments for referencing and citation omission or ill-considered paraphrasing. Put a statement here intimately how/where to submit the assignments 1. 7UBOnline UBOnline is used to host returnionion line resources for all notes. Students potty download lecture and tutorial tuberositys to subscribe class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————————————— 2OBJECTIVES: 2. 1 common comments The objectives of this course argon to realize to you the heavy principles and practices of selling and to develop your talent to view and use merchandise processes and techniques. The development of your uninflected and founding skills lead as well be emphatic in this course. merchandising performs a specific piece deep down the organisation. It delayks to increase certainty in the taxation stream today and into the future (Ambler, selling and the commode line, 2000).The philosophy that underpins how th is is achieved tail end be simply decl ard as seeking to understand and satisfy node needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To prevail this philosophy to fulfil its role within an organisation, selling follows a process that comprises a number of components and tools. The patent simplicity of the task as portrayed above, masks a complexity that submit keep you engaged in the discipline for umteen years.Good food marketers ar able to score insights from the theory, apply it to the day-to-day and develop innovations in merchandising activity that ripples success to the organisation. It is, thitherfore, suggested that organisations which embrace selling be more effective and efficient at generating taxation than that those which do not. A more technical invoice of the process of merchandising is that companies aim to deliver evaluate to their customers in a betray of situations and contexts via a m athematical harvest or a supporter.The thought of rank is one we consider early in the course. Companies usually deliver protect to customers by developing a strategically plotted and managed approach and by misgiving their marketsâ€that is, their customers, who are usually divided into mathematical hosts of slew (referred to as market segments) who distri simplye similar cheeks or characteristics. The notion of lineing and understanding ( fall guy) segments is the basis of consumer behaviour; a headstone aspect of the course.The way of life in which companies actually design, and deliver a harvest-feast or return to check the needs, wants and demands of their markets lies at the very nervus of the trade concept and this is the market blend in. This multi-faceted root blankets the remainder of the lecture series. There are four appoint parts of the trade mix we focus on: intersection, terms, identify (logistics), and promotion. In fact, on that point a re likewise three different Psâ€people, physical evidence and process. We do not cover these in this courseâ€not because they are not important exactly because we simply do not have the time (they are cover in many textbooks).Each part of the selling mix (and indeed, of merchandising as a whole) has to deliver narrowly planned care for to the marketâ€so we return to the decisive concept of think of which lies at the very heart of market. The above focuses on how companies picture respect to customers (known as customer value). However, customer value as well as has another meaningâ€the financial value customers provide firms via their leverage of goods and run and the consumption of pre- and post-sale servicings. The financial outcome associated with the fraternity’s merchandising program is a deprecative issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundament al core concepts and processes of marketing * Explain marketing and its role in gamy guild and identify the principles that underpin marketing orientation * recognise the mannequin of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * engage appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this cognition to provide solutions to marketing problems * Solve marketing problems, and write cogent donnish and headache chronicles to discover academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4 orders Appreciate the marketing situations that can occur for a range of returns, inspection and repairs and ideas, and the marketing practices of various organisations in the public and closed-door domains including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contri entirelyes to an organisation’s goals through hearty the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the memorandum near the end of this course description for a detailed attend of strike topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a new business environment will be discussed including the way in which the marketing system interrelates with influencing variables. Current local issues, including ethical considerations and green marketing, will be raised. * The circumstantial concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * selling’s role within the organisation and the underlying principles and techniques for marketing finality do, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces touching market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the crossroad life cycle, new mathematical product development, markers and packaging, pricing, distribution and supply, advertising and converses. * The organisation, control and military rating of the marketing activities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lector will vary the format, style, pace and flow to meet your needs but rememberâ€your willingness to participate and share your knowledge/exp eriences will help your learning and that of the other students. If you have not studied marketing earlier it helps your learning if you start to become a extremely aware consumer. This means, for psychometric testinationple: 1. When you see an advertisement on TV or in a powder butt in ask yourself the succeeding(a); a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it cosmos communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking position from national/international brands f. what price or gross sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/ aids†yet buy what you always buy, search for produ cts and prices on the Internet first, speak to friends, who drops the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumerâ€contact the firm and assess how they handle your feedback/complaintâ€this is a good way to find out simply how customer oriented a firm is. 4LEARNING TASKS AND legal opinion: 4. 1 analysis It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), essential reading, the preparation of answers to set questions, exercises and problems, and self-study. In addition, students may be involve to complete an assignment, test or trial run. abstract of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to witness all the classes for this course and to complete all propaedeutic and sagacity tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| opinion| system of weights| Demonstrate knowledge of the early course material such(prenominal) as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual appointee| 25%| Via infusion (by the student) of a firm/product/service, demonstrate practical application of little marketing concepts and business acumen through the analysis and military rank of relevant case questions/requirements| assemblage Presentations and enshroud| 25%| D emonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on appraisal The University of Ballarat convolution grade is achieved at 50%. To pass the courses disputationed downstairs student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You need to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly counsel to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at ris k’ of unacceptable academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their reviewer. legal opinion criteria set out the details by which performance in each task will be judged. This information will eat a clear and lucid understanding of the expected standards to be achieved relative to the mark awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment Oneâ€Individual Report referable Date: workweek 6 generate a hard copy at MIT train 7 no later than Wednesday 19th declination 2012 By 4 pm Weighting:25% Length:Approximately 2,500 wrangling This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an preliminary assignment. We do not expect you to know the composite details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another countryâ€however; you are much more likely to have greater access to information if you choose a community that operates in your city/country. That is, if you are canvass in Sydney chose a participation that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong friendship. You are necessitate to collect data and discuss how the product or service, delivers value to customers. This assignment get throughs you the chance to use your own views and opinions.Use sentences such as (in regards to, for ex antiophthalmic factorle, promotion) ‘this product (say a Toyota car) delivers value to customers in a number of ways…first of all, as in the attached advertisement. ’ Then diagnose the advertisement and how the a dvertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be mayhap a radio advertisement… so be instead specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any productâ€a brand or car and so on but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star ferrying in Hong Kong). * Describe the family providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how you feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or serviceâ€how does it deliver value to customers? proffer examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or serviceâ€how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a bookâ€perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a speciality bookshop in Australia) which can reform its status, and brand image); * The promotion of the product or serviceâ€the way in which the product or service is promoted). Perhaps the pr oduct or service benefits from almost very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignmentâ€Assessment Criteria This assignment is an forward one and it is designed to cover some of the key aspects of marketing as contained in the first a few(prenominal) chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing circumstance. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format disposed above.At the back of this document is an Assessment Criteria Sheet (ACS) for the idiosyncratic assignmentâ€please note that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is liable(p) that you write something like â €˜the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket set up and online’. To help you understand how firms can provide value your referee will allocate time on the first day to discuss the Office entrepot case.You will form conclaves and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is essential to earn a high mark. 4. 5Assignment Twoâ€Group Presentation and Report Due Date: Reportâ€Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than thirtieth January 2013 by 4pm. Presentation†31st January 2013 Hard copy of the entry is to be handed to the lecturer in front the show. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty transactions followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and fictive thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a squarely life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this assignment if you focus on one specific product (or service) such as American Express Platinum Card rather than face at the entire American Express retinue of o fferings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and a great deal a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. appreciate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itselfâ€it is the view of your meeting.YOU NEED TO stash away DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use t he Roy Morgan cling to Segmentsâ€see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentationâ€see http://www. strategicbusinessinsights. com/vals/ 4. appraise these two markets. This means discuss and be hypercritical of these markets.Are they too massive, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But excuse your ideas. By this we mean: where did your ideas come fromâ€provide some background to your thinking and some theories to back them up. think to answer these questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wideâ€for examp le, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target marketsâ€so it covers almost all sectors in business, and life. 4. 5. 1Group Assignmentâ€Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be communicateâ€not meeting these requirements will reduce your label. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements†label cannot be earned in such a case. You will be shown a sample of a group report and presentation so that you will bust understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully established and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignmentâ€Delivering rank OR Group Assignment†bare-assed Marketing Initiatives 4. Your line OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted toâ€insert lecturer’s name Fontâ€Arial Sizeâ€12 separatesâ€fully justified Line spacingâ€single line Before and aft(prenominal) spacingâ€0 points Paragraph spacingâ€one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer valuation may be underinterpreted in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are e xpected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturerâ€DO NOT LEAVE IT UNTIL THE LAST MOMENT. enchant note that if a Peer valuation is required for your group, under normal circumstances no mark can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers respective(prenominal) performance on: * Understanding of the task and topic * Industry and initiative * Dependability and ace * Participating as a group member * Attendance To help you formulate a moderately friend evaluation all students should keep notes on, e. g. : * tutorial and meeting attendance * Allocation of tasksâ€who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and details of all communicationsâ€verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is c onsensus of what has occurred, what is being requested and by when, etc. If a group has to complete a unavowed peer evaluation each student will ascertain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can fall a mark that is higher than what the opus attained. For example, if the paper maked 14 out of 20 then the student with the highest peer evaluation will throw 14 markâ€the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| label @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| surplus marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed sanely he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially decreased marks but may also: * cop a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last reparation approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remotion can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decisio n to remove the student is at the fillet of sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered end-to-end the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the schedule below) are examinableâ€includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to straighten out new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intense mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| week 1Insert day and engagement| Course governing and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and cookery| 2DVD| Week 3Insert day and dat e| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen carry-over| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| scattering and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too imperial to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summaryMarketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDIT IONAL RESOURCES: Additional effectual references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to postscript the material presented in your prescribed text. otherwise useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case, in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1 990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/ relate/journal1. html The major journal is the journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing daybook Journal of Advertising Journal of Consumer Marketing Journal of Consumer deportment Journal of Product and Brand Management Journal of Strategic Marketing Industry related linksThere is a diverse source of effort sites where th e concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. great(p) if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas tha t change the innovation! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and discommode insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA †http://www. ballarat. edu. au/library/assignment-and-research-help/referencing judging CRITERIA canvas Assignment #1â€Delivering Value Student| Student Number| Email| | | Criteria| Maximum mark| Comments| Executive Summary * Introductory sentence * major(ip) findings| 4| | Introduction * Company background| 3| | Product †Describe product/service- Features/benefits- Value delivered| 4| | Promotion †Desc ribeâ€provide examples- Value delivered| 4| | Price †Data collected- Describeâ€provide examples- Value delivered| 4| | Place †Describeâ€provide examples- Value delivered| 4| | Presentation/Appearance- English expression, power point tolerant of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _____________________________________________________________________________________________________________________________________________________________________ legal opinion CRITERIA SHEET Assignment #2â€New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * study findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * definition of product/service| 2| | Promotion evaluation * verbal description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * principle for success| 2| | Presentation/Appearance- English expression, degree free of spelling errors, format ting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2â€New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |\r\n'