Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND terminology THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE terse and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE hold back into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health maintenance delivery and Medicine are the result of social , parsimony , technological , scientific forces that watch evolved in the 21st feeble speed . Among the most significant changes are shift in sickness patterns , advanced technology , ontogenyd consumer expectations and high be of wellness flush fulness . These factors have re awaylined medical practices to fit into the changing wellness delivery system . Thus , Medical Profession is ` trusty to the society . i .e . obliged to the laws regulating the workal act . This ` obligation is usually spelt out in patient of bring off Documents established by hospital associations and medical associations or councils of any country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now hateful to extend the Occupational , Physical , and Speech Therapy services to the senile communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategical Marketing Plan (SMP ) of this health lot organization aims to ship the remote community in need of occupational , somatogenic therapy and vocabulary therapy in the city of Chico initially and then in the! entire state of California . The prime reason for lurch numbering the resumed community is that1 .There has been a recent significant increase in the number of gray patients in hospice compared to those in mitigatory attention units of hospitals and2 .There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in dissimilar industries THE HOSPICE CASESThese days elderly patients prefer to receive their end manner care in a hospice rather than in mitigative care units of hospitals . Hospice is a coordinated programme of inter disciplinary care provided generally in the home of the terminally blow patients . The Palliative care is the comprehensive care for patients whose disease is non responsive to cure and hence are terminally unhealed . In the historical two decades in that respect has been a study of enormous order of magnitude in the palliative care segment and vario us factors have been identified equivalent , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and spiritual needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of frequent .Many terminally ill patients sanction only when they do non receive adequate care for the symptoms accompanying their serious sickness . But , Unfortunately , on that point is a perennial shortfall of occupational , physical and speech therapists in the health care system in the regular army . Thus , there is a growing demand...If you want to get a wide-eyed essay, order it on our website: OrderCustomPaper.com

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