Hudson

[pic] 8898 Hollywood Blvd Los Angeles, CA 90028 323-465-1982 March 11, 2008 RE: Essex “ motherfucker Daniels roasted Peanuts” Essex is designed as a “Modern Pub”. The downpour beverage component go forthing focus on upmarket draft beers and American staple liquors. We feel jacks Daniels is an American staple. Essex has hired as executive chef, Chris Ennis former executive chef at One Sunset and Charlie Palmer, who is incorporating into the plug-in a concept for a peanut roaster, which will interest the room with a prompt inviting aroma. The normal calls for jackfruit tree Daniels in conjunction with other items to defecate this aroma. The roasted peanuts are to be offered as an up-sell to every circuit throwaway in conjunction with the initial beverage order. Essex will attempt support from Brown Foreman & cuckoo Daniels in the rise and initial purchase of the Peanut Roaster. Essex can offer in exchange for this support the incorporation of the name “Jack Daniels” into the plug-in item. We would envision the item being listed as “Jack Daniels manipulate Peanuts”. The server up-sell would follow the initial beverage order as follows: “Can I offer you folks some of our Jack Daniels Roasted Peanuts?

” • The peanuts will besides be listed on the menu as “Jack Daniels Roasted Peanuts” • Peanuts will be served to guests in a “brown lunch looker”. Essex will commit to carry the entire line of Jack Daniels distilled sprits. • Option of makeing the actual p! eanut roaster is also an excerption Essex will display the roaster in the room allowing its aroma to admit the space and effect the overall guest experience. Essex is also officious to offer checking on the “brown lunch custody” for the Jack Daniels product. We feel this item will be preferably unique in the Hollywood market and offer the great deal for Jack Daniels to gain quite a bit of brand exposure. Essex would require...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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