BUSINESS ECONOMICS

Introduction Harvey World tour Limited (HWT) is a sell croak mode group and claim business. The familiaritys distribution cyberspace includes everywhere 550 retail outlets with 400 in Australia, 53 in sassy Zealand, 102 in southwesternern Africa and 1 outlet in Egypt and vitamin E Timor. The bases main business focus is the leisure jack off market. The fraternity started its operations in 1951 in Cronulla, Sydney and during 1979 it had six family owned outlets. The HWT Group licences the Harvey World Travel name and systems to franchisees. As at June 2002, 70% of stores were franchised. non-homogeneous depart operations of Harvey group has been in distribution network, the Company is capitalising on the distribution capabilities made practical by the Internet. The station allows users to book airf ares, accommodation and car rentals (both domestically and internationally). The company operates in fiercely competitive trip exertion where it faces more therefore 20 competitors. Its challenges is to retain its market dowery through its franchise network using internet, strategic alliances with Qantas, case Australian Bank, ANZ argot and Citibank. As it operates in Australia, New Zealand and South Africa it faces competition from flight of stairs Centre, Jetset Group, American Express and UTAG mainly. Various services offered by Harvey world travel is franchising, leisure travel distribution, foreign exchange bureaux, travel indemnification and call centres. The adjudicate will focus on: 1.          commercialize social structure 2.          drive and elasticity 3.         Product differentiation 4.         Competitive advantages 5.         Asset specificity, relations and agency costs 6.         Conclusion Market Structure The structure of the travel exertion is monopolistic competitive in constitution as the barrier to entry doe non exist. Harv ey world travels competes in a fiercely comp! etitive travel and tourism industry with more than 18 competitors. Flight centre, Travel land, Jet group, UTAG are major rivals. Harvey world travel provides leisure travel, deals with... I in truth like the structure and content of this essay. However you did communion close elasticity at the beginning and you assumed the lector would eff about it. May be you should have presumptuousness a very brief description of elasticity. Furthermore you didnt conjure up what figure of elasticity: price, income or cross. Since you were talking about the firms remove curves I would have to assume it is price elasticity. If you want to know a full essay, order it on our website: OrderCustomPaper.com

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